To be successful in retail however, a Retail Sales Team must be supported by good communication and have access to intelligent data.
At Seymour quality communication underpins everything we do and we deliver this through a title Business Planning Process, Publisher Briefings, Retail Briefings and of course regular account meetings with our clients.
Our quality communication channels are then supported by intelligent and up to the minute market information. Combining the use of EPoS and wholesale sales data with consumer data from Club Card and Basket analysis we develop the best strategy and tactics to deliver the best potential for all of our magazines.
In summary our success comes from:
| • | Having the best people |
| • | Intimately understanding our publishers’ strategies and retail objectives |
| • | Having experts at retail that understand their business and what their customers want |
| • | Great communication |
| • | The support of market leading, intelligent data |
Seymour Distribution has a reputation of delivering excellent results at retail. Not only do we have a first class Retail Sales Team, the results come from the fantastic team ethic that runs through our business which includes our Publishing partners too.
The Retail Team at Seymour provide our publishers with the opportunity to get their magazines in front of the customer. Our aim is to get the unique magazines we distribute in as many retailers as possible, as profitably as possible. Even though the retail trading environment is becoming more and more demanding, Seymour is well placed because of the fantastic systems, processes and information it utilises.
Our relationships with retailers are essential and through our regular account meetings we have developed an intimate understanding of their businesses and their consumers. By doing this we are able to tailor our publishers’ plans by account, ensuring we deliver the best possible results. This understanding of the retail environment has allowed Seymour to develop a range review process that is second to none in the industry. Our approach is dedicated to that of our publishers and this focus has brought us success.